Life Time Fitness
The Ultimate Workout
How will we go through our lives?
As we grow older, will we stay strong?
Reach our goals? Realize our dreams?
Our age is impressive. It sums up our lives:
Risks taken. Desire fulfilled. Dreams achieved.
Obstacles, illnesses, grief overcome.
As we acknowledge the passing of years with respect instead of fear,
We begin to understand … every age is the best age.
Now is the time to be what you can be.
Embrace what’s inside you; have confidence in the miracle of the human body.
There is a fountain of youth.
It’s in your mind, your heart, your body. It’s what you continue to bring to your life and the people you love.
What is cardio?
It is energy; the same theory that keeps the stars aligned & the tides turning moves in you. You are power. You are movement. You are a force.
What is strength?
Is it muscle or something more? Is it measured in miles? In milliseconds? Is it your best times or what gets you through hard days?
What is balance?
The simple notion of grace and agility, poise and beauty carrying you confidently all the days of your life.
What happens when strength meets confidence? Does efficiency meet intelligence and psychology meets physiology?
You get exactly the right type of exercise, in exactly the right amount, at exactly the right time. It’s smart. It’s focused. It’s fun.
It’s Life Time’s Ultimate Workout. Simultaneous cardio + strength + balance.
The Ultimate Workout
Client: Life Time Fitness
Concept: Bahram Akradi
Writer: Jill Palmquist
Creative Direction & Design: Kimberly Goldfarb