eyebobs
Let’s Talk about Specs.
Educational brochure playing off Sex Ed courses we all took in junior high school. We took Specs Ed to a whole new level. Education around Blue Light and the benefits of filtering out harmful blue light rays was essential to selling eyeglasses. Why not have fun while providing vital information.
Specs Ed.
Let’s talk about specs. It’s about time we had The Talk. You have questions – that’s natural. 75% of adults use some type of vision correction, so you are not alone!
Whether this is your first time, or you’re already juggling multiple pairs, it’s important to know The Facts: Only eyebobs Blue Light delivers best in class digital protection.
“Unprotected Specs.”
We took it one step further and created promotional items that looked like a condom, but actually inside was a cleaning cloth. These were given out on college campuses during back-to-school orientation.
The Facts.
The facts about Blue Light and how to protect yourself.
Writer: Jeni Kramer
Art Direction & Design: Kimberly Goldfarb