Empowering Mothers.
Rebuilding Families.

When a woman becomes a mother, a deep desire to change her life and provide a healthier environment for her child(ren) is often also born. Still, untreated trauma and barriers are too significant to overcome alone.

Perspectives

Perspectives is a human service program that addresses some of society’s toughest issues: equity, diversity, inclusion, homelessness, poverty, addiction, mental illness, food security, and lack of access to life-changing opportunities for disenfranchised women and children.

Empowered.

After a lifetime of being exposed to these traumatic experiences, a mother’s chance of replicating that same cycle of trauma with her child(ren) is incredibly high. We have shown from our decades of work that we can disrupt that cycle through intervention and by removing barriers. Through a holistic approach that includes trauma-informed care, therapeutic services, supportive housing, and best-practice programming; mothers are empowered and able to begin again.

A chance.

Our mother’s share that they and their children,
“…just never had a chance”. The truth is,
they didn’t until they arrived at Perspectives.

  • New Brand Development for Perspectives. The four entities of Perspectives include Kids Cafe, Children’s Program, Clinical Services Program and Supportive Housing Program. The P developed out of the need for a smaller, simpler logo mark to represent Perspectives.

  • KID’S CAFE is a companion program to the Children’s Program and is designed to increase nutrition for students while providing a hands-on curriculum that addresses healthy food choices. The program serves children impacted by food insecurity and poverty, ages 33 months through eighth grade.

    The square represents a square meal but also represents the social aspect that comes with gathering around a table to share a meal.

  • THE CLINICAL SERVICES PROGRAM serves mothers who live in Perspective’s Supportive Housing program. Staff partner with women to address needs and develop incremental goals that help them attain recovery and sobriety, stable housing, and employment, strengthen parenting and financial literacy skills, and reclaim their health. The women who live in the Supportive Housing Program have experienced significant trauma.

    The forward arrow represents momentum and the path forward for our mothers and children.

  • THE SUPPORTIVE HOUSING PROGRAM is an integrated, evidence-based model that supports the mother’s success in maintaining her housing and sobriety in addition to addressing the family’s core issues around trauma. All families arrive at Perspectives directly from homeless shelters. The whole family works with our team to develop a treatment plan that includes case management, relapse prevention, mental health assessments/treatment, wellness, life skills, and a 12-month academic/ social/nutritional enrichment program for children.

    The grey shape represents a home.

  • THE CHILDREN’S PROGRAM provides high-quality, comprehensive, out-of-school academic, social-emotional support, as well as nutritional enrichment to homeless, under-served students, grades K-8. Kids Connection staff provides a safe, affirming oasis where youth are provided with academic support, discover new interests and passions, share honestly about the challenges they are facing, learn and play.

    The purple arrow represents a book, but also developed into George the Fox.

  • Development of George the Fox, for the Childrens Program. Mechanism used to deliveri key messages to Children in a friendly, smart, engaging tool. George is used to share safety messaging, encourage learning, and be a friend.

  • New Brand Development for Perspectives. The four entities of Perspectives include Kids Cafe, Children’s Services Program, Clinical Services Program and Supportive Housing Program.

    It was important to represent the 4 key areas under the Perspectives Brand. I wanted to also reimagine the work Perspective when developing the brand. Its and important word, that represents the need to respect the viewpoint and experience the mother and child bring with them when they walk through the door at Perspectives. .

  • Branded Series under the Clinical Services Program. Had fun playing with the P from Perspectives, and the U. In concepting the idea of a university came up - Perspectives University but that would have looked like PU. Focusing on the Mom and kids -by shortening YOU to U we could play with the word UP. Positive, upward momentum. We had so much fun with the U SERIES.

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